Our Team
Nathalie Ballout
Half Swedish and half Lebanese I was born and raised in Dubai before moving to London 10 years ago to follow my passion for art and design. I graduated from the London College of Fashion in 2015 with a focus on textiles and 'new fashioned' embroidery. I launched my own brand in 2016 focusing on sustainability, slow fashion and more specifically upcycled denim and haven't looked back since! I am also a content creator, fitness enthusiast and totally obsessed with my furrbaby (dog).
Helene Rennervik
Having earned a degree in Interior Design in College I like to say “I used to design houses, Now I help people design their lives!” I love the challenge and diversity in a global environment, which has taught me to communicate across a wide range of people, personalities and approaches. My out-of-the-box thinking allows me to see possibilities where others cannot.
I desire to create a positive difference in this world 🌎, by inspiring people to be the best version of themselves .
Jamaica Noferini
Ciao everyone! My name is Jamaica (yes like the country!) and I’m Italian-Ethiopian. After living in beautiful Florence for 18 years I moved to London for University where I obtained a BA in International Relations and an MSc in Human Rights. I really enjoy baking all kinds of desserts and although I’m a massive foodie and sugar-addict, I never eat what I bake. With the rest of my free time I enjoy singing in the shower, have pictures taken of me and aimlessly scrolling for inspo on Instagram.
Laith Ballout
Wassup dudes and dudettes, I’m Laith Ballout, Nathalie’s lil big bro. In short I’m a sustainable energy engineer by day, musician by night (wish I was a superhero but you get what you get, right?) and anything creative; I’m your guy. A bit of a adrenaline junky and love to go fast! Oh yeah and I’m Lebanese Swedish, basically left side of my brain is Lebanese and the right side is Swedish. I thank my Lebanese side for my business sense and Swedish side for my creative style. I don’t have a tinder profile but maybe this is what I would write.